About

The small team at Florida Funders found themselves at a critical juncture in early 2019. They were about to double their portfolio of Florida-based tech startups, and it was absolutely necessary that they scale their list of SEC accredited investors to match. Believing they had tapped out their personal networks, they needed a state-wide reach, integrating multiple communication channels and sophisticated enough to target this coveted niche audience.

Implementation

A marketing campaign was designed to engage accredited investors and provide them with valuable information designed to nurture them along the path to involvement with Florida Funders. Ads on Facebook, LinkedIn, and Google invited users to download one of two long-form content assets, one targeting seasoned tech investors and one targeting those new to tech startups. Downloading an asset added the prospect’s email address to the CRM, spurring seven weekly emails.

Technology Stack

Language: PHP, Java, Objective C, SQL, HTML, CSS, Javascript
Framework: Laravel, Vue, Flutter, jQuery
Database: MySQL
Development tools: Android Studio, XCode
Payment Gatway: Stripe
Server: AWS
Web Services: Laravel RESTful API

URL : https://www.floridafunders.com/