They were looking to refresh their existing website with the rebranding initiatives they were undergoing on a corporate level. Looking to improve their online presence, the Coverall team was also set on establishing website KPIs such as increased site visibility and lead generation. Was challenged to design a more user-friendly website that would account for a more seamless experience for Coverall’s two target audiences—prospective commercial cleaning accounts and prospective franchised business owners.
ImplementationWhile the new website project was underway, began to work on creating an integrated digital marketing strategy specific to the marketing needs and goals of Coverall. This strategy encompassed their PPC, SEO, Social Media, Email, and Content Strategy needs.
Technology StackLanguage: JavaScript, TypeScript, Swift, Java
Framework: React, Node, Express, Next, Redux
Database: Postgres
Server: Ubuntu Apache
Others: MailChimp for email tracking, Social network
URL : https://www.coverall.com/